YouTube can be an extremely powerful tool for bands, as an extremely famous artist called Justin Bieber has found out. Future Idiots, a more appropriate example of using YouTube to their advantage have been doing pop to pop/punk sounding covers and they are starting to get 1000's of views on each of their video's and I believe that a large amount of their success is from good covers on YouTube, sticking to their specific genre (in this case their genre is Pop/Punk), finding a target audience and doing something that nobody else has either done or nobody does on a regular basis.
For Future Idiots creating pop to pop/punk covers, they have built a large fanbase all around the world, and therefore they have got a large audience that will listen to any of their originals.
Basically, what I am trying to say is that, if your in a new band and you want to create a name for yourself, do covers! lets say you are a heavy metal band but you still have some punk influences, do a ramones cover.... into your genre! It will create new fans, as well as strike up a discussion weather its good or bad (because it is an old song put into a new genre, there will be old fans that hate it, and new fans that like it) Discussion in this case is very very good!!
:)
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